There are many reasons why employers should showcase their commitment to diversity and inclusion through video when marketing themselves. Here are just a few: A diverse and inclusive workplace is proven to be more successful. According to a McKinsey report, companies in the top quartile for gender diversity on their executive teams were 21% more…
Brand personalisation is the practice of tailoring products, services, and marketing messages to the specific needs and preferences of individual customers. It has become increasingly important for businesses to implement personalisation strategies in order to stand out in today’s competitive marketplace and foster long-term customer relationships. Here are some key reasons why brand personalisation is…
Video is a powerful tool for marketing your business. It allows you to showcase your products and services, demonstrate your expertise, and connect with your audience in a way that text and images simply can’t. But creating great video content is not always easy. Here are some tips to help you make the most of…
Harness your power in the workplace and manifest your greatnessSummoning Your Success “Undoubtedly, we become what we envisage” – Claude M. Bristol This is not your typical career development course Summoning Your Success is a powerful journey for heart-led professionals ready to rise into their fullest expression, with clarity, confidence, and magnetic presence. Through a…
You make an impact! Show off your Vision, Values and Culture through videoVideo The Offer It has never been more critical for brands to personalise. Showcasing your Vision, Values and Culture, as well as your commitment to Equality, Diversity and Inclusion (EDI), and Environmental, Social and Governance (ESG), means you attract talent and customers. I…
“Everyone is a marketeer” is a statement I came across over much eye-rolling when I was employed, as a marketeer. It is a way of saying to anyone outside of Marketing and Comms… “don’t have suggestions because you don’t know what you are talking about.” I get it. But it also not necessarily true. In…
Having run my own business since 2018, I have done a great deal of growing and a lot of learning. Something I realise is that I often get in the way of myself. I get in the way of my vision. I get in the way of my motivation. I get in the way of…
I’M OUTRAGED! Said… Not me This is my first and last blog post about this. I don’t know about you, but I cannot bear the repeated shaming, outrage, shock rhetoric on social media at the moment. It is a school of social content being taught and adopted en masse for meaningless engagement, likes and comments…
I suggest to people three different ways of communicating in order to establish their presence and brand through their digital channels and to the marketplace. These are Short, Long and Reactive. Short content is short snippy and may be a post with some designed artwork that captures people’s attention and shares a snack of…
Win hearts and minds on LinkedInLinkedIn Training The Offer Are you a lurker? Someone who likes to look on LinkedIn but someone a bit too nervous to post, like or comment? You are not alone. I have worked with many leadership teams to enable to them become confident LinkedIn users as well as content creators…