There are many reasons why employers should showcase their commitment to diversity and inclusion through video when marketing themselves. Here are just a few:

  • A diverse and inclusive workplace is proven to be more successful. According to a McKinsey report, companies in the top quartile for gender diversity on their executive teams were 21% more likely to outperform on profitability and 27% more likely to have superior value creation. Similarly, companies in the top quartile for ethnic and cultural diversity were 33% more likely to have industry-leading profitability.
  • Video is an effective way to communicate messages. A video allows an employer to not only share information about their commitment to diversity and inclusion but also to show examples of this commitment in action. This can be particularly powerful, as it allows potential employees to see first-hand what the company culture is like and how diversity and inclusion are valued.
  • Video can help attract top talent. In today’s competitive job market, top candidates have many options when it comes to choosing an employer. By showcasing a commitment to diversity and inclusion through video, an employer can differentiate themselves from other companies and attract top talent who are looking for a workplace where they feel valued and included.
  • Video can help with employee retention. A diverse and inclusive workplace is also more likely to have a positive impact on employee retention. When employees feel included and valued, they are more likely to be satisfied with their job and less likely to leave the company. By showcasing a commitment to diversity and inclusion through video, an employer can demonstrate to current and potential employees that they value diversity and are committed to creating a positive work environment.
  • Video can help with customer relationships. In today’s globalised world, it is important for companies to be able to connect with customers from diverse backgrounds. By showcasing a commitment to diversity and inclusion through video, an employer can demonstrate to customers that they are an inclusive company that values diversity. This can help to build trust and strengthen customer relationships.
  • Video can help with reputation management. In today’s digital age, it is important for companies to be mindful of their online reputation. By showcasing a commitment to diversity and inclusion through video, an employer can demonstrate to the public that they are a responsible and inclusive company. This can help to improve the company’s reputation and build trust with stakeholders.
  • Video can help with compliance. In some cases, companies may be required to demonstrate their commitment to diversity and inclusion in order to meet regulatory requirements. By showcasing this commitment through video, an employer can easily provide evidence of their efforts to meet these requirements.

Overall, there are many reasons why employers should showcase their commitment to diversity and inclusion through video when marketing themselves. From reputation to talent acquisition and more! Ultimately, a commitment to diversity and inclusion can have a positive impact on the success of the company and should be an integral part of any employer’s marketing efforts.