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Category Archives: Articles

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Why Employers Should Showcase Their Commitment To Diversity And Inclusion Through Video When Marketing Themselves

Articles, BusinessBy Annelies JamesApril 3, 2023

There are many reasons why employers should showcase their commitment to diversity and inclusion through video when marketing themselves. Here…

The Importance Of Brand Personalisation

Articles, BusinessBy Annelies JamesJanuary 9, 2023

Brand personalisation is the practice of tailoring products, services, and marketing messages to the specific needs and preferences of individual…

How To Make The Most Of Video To Market Your Business

Articles, BusinessBy Annelies JamesJanuary 5, 2023

Video is a powerful tool for marketing your business. It allows you to showcase your products and services, demonstrate your…

Everyone Is A Marketeer

ArticlesBy Annelies JamesApril 26, 2021

“Everyone is a marketeer” is a statement I came across over much eye-rolling when I was employed, as a marketeer.…

When I Get In The Way

ArticlesBy Annelies JamesApril 19, 2021

Having run my own business since 2018, I have done a great deal of growing and a lot of learning.…

The Outrage – How Not To Do Social Media

ArticlesBy Annelies JamesMarch 26, 2021

I’M OUTRAGED! Said… Not me This is my first and last blog post about this. I don’t know about you,…

The 3 Types Of Content You Should Use For Better Engagement

ArticlesBy Annelies JamesFebruary 26, 2021

I suggest to people three different ways of communicating in order to establish their presence and brand through their digital…

Have you got the COVID “Melty Brain” too?

ArticlesBy Annelies JamesAugust 7, 2020

Now before I begin, please know that I am no brain doctor, but I have been pondering why it is…

How to be an Entrepreneur 

ArticlesBy Annelies JamesJanuary 31, 2020

Entrepreneurial life… the blood, sweat, tears, late nights, holding yourself to account, delivering above expectation, having difficult conversations, being kind…

Managing the Menace of Micro-Business

ArticlesBy Annelies JamesDecember 13, 2019

I was gobsmacked recently to learn that a person in the business community has been imprisoned. This person is someone…

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