There are many reasons why employers should showcase their commitment to diversity and inclusion through video when marketing themselves. Here are just a few: A diverse and inclusive workplace is proven to be more successful. According to a McKinsey report, companies in the top quartile for gender diversity on their executive teams were 21% more…
Brand personalisation is the practice of tailoring products, services, and marketing messages to the specific needs and preferences of individual customers. It has become increasingly important for businesses to implement personalisation strategies in order to stand out in today’s competitive marketplace and foster long-term customer relationships. Here are some key reasons why brand personalisation is…
Video is a powerful tool for marketing your business. It allows you to showcase your products and services, demonstrate your expertise, and connect with your audience in a way that text and images simply can’t. But creating great video content is not always easy. Here are some tips to help you make the most of…
“Everyone is a marketeer” is a statement I came across over much eye-rolling when I was employed, as a marketeer. It is a way of saying to anyone outside of Marketing and Comms… “don’t have suggestions because you don’t know what you are talking about.” I get it. But it also not necessarily true. In…
Having run my own business since 2018, I have done a great deal of growing and a lot of learning. Something I realise is that I often get in the way of myself. I get in the way of my vision. I get in the way of my motivation. I get in the way of…
I’M OUTRAGED! Said… Not me This is my first and last blog post about this. I don’t know about you, but I cannot bear the repeated shaming, outrage, shock rhetoric on social media at the moment. It is a school of social content being taught and adopted en masse for meaningless engagement, likes and comments…
I suggest to people three different ways of communicating in order to establish their presence and brand through their digital channels and to the marketplace. These are Short, Long and Reactive. Short content is short snippy and may be a post with some designed artwork that captures people’s attention and shares a snack of…
Now before I begin, please know that I am no brain doctor, but I have been pondering why it is that my mind has gone – what I can only describe as – “melty” during this pandemic. Even though we are now in this middley weirdness of maybe-going-to-the-pub-but-not-seeing-family-members oddness, it is still melty. I…
Entrepreneurial life… the blood, sweat, tears, late nights, holding yourself to account, delivering above expectation, having difficult conversations, being kind and giving your time and energy to others. These might be just some of the things that make success happen. Reflecting on my own journey, I can say that the below define what it really…
I was gobsmacked recently to learn that a person in the business community has been imprisoned. This person is someone who I met very early on in my business start-up stage, someone who seemed above board, even successful. At the time, a keen bean, raring to go and really no understanding of how to navigate…