There are many reasons why employers should showcase their commitment to diversity and inclusion through video when marketing themselves. Here are just a few: A diverse and inclusive workplace is proven to be more successful. According to a McKinsey report, companies in the top quartile for gender diversity on their executive teams were 21% more…
Brand personalisation is the practice of tailoring products, services, and marketing messages to the specific needs and preferences of individual customers. It has become increasingly important for businesses to implement personalisation strategies in order to stand out in today’s competitive marketplace and foster long-term customer relationships. Here are some key reasons why brand personalisation is…
Video is a powerful tool for marketing your business. It allows you to showcase your products and services, demonstrate your expertise, and connect with your audience in a way that text and images simply can’t. But creating great video content is not always easy. Here are some tips to help you make the most of…
I work in personal branding, but I like to think of it more as purposeful branding. You already have a brand – people think and feel things about you, your business, or you as an employee or employer. You have no control over this fact. What you do have control over is shaping this brand,…