Testimonials

I’ve had the pleasure of working with Annelies on several different projects, both as a client and as a collaborator. Each and every time we work together, Annelies is full of energy, creative ideas and practical solutions. She works hard but smart and I can’t recommend her enough.

Annelies has a unique quality in that she absolutely gets it! Whatever it is that is in your head, be it a new idea, or a vague idea, she manages to create something tangible and effective. I would not hesitate to use this talented young lady for all my brand, promotion, web requirements.
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Annelies is very confident, engaging and a positive business woman who is keen to help her clients achieve results.She is the kind of person who can either help you solve a problem or refer you to someone who can. Such a fantastic and energetic individual to work with. I would highly recommend Annelies.

I was so impressed with the power session I had with Annelies that I have already budgeted to do some follow sessions with her. I really needed a short, sharp slot with her to ask her some very specific questions I had about my messaging. She was really well prepared, walked me through some important steps and sent a really detailed follow-up document afterwards. She was really responsive and knows her stuff. A total expert when it comes to branding and messaging. And it was a fun session and a welcome break from me and my laptop! Would highly recommend it – great value for money too.
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I have had the privilege of knowing Annelies for a few years and have always found her to be approachable, supportive, knowledgeable – and willing to offer her time. As well as working with us to capture content from a live event, in 2004 Annelies offered to provide a number of webinars for members of the JobOppO community, largely made up of Veterans and Service Leavers looking to make themselves more employable in the civilian world. Annelies’ sessions on LinkedIn use were delivered professionally and with compassion – full of useful info and packaged in a way that meant all attendees could take a great deal away. Thank you Annelies – you are a good human!
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Annelies is a highly skilled and knowledgeable professional. I have known and worked with Annelies for 2 years. We have worked in partnership to ensure both my schools have delivered the apprenticeship programme successfully. She has always been approachable and willing to advise & guide our organisation in the appropriate direction. Her customer service focus and willingness to support partners to deliver on outcomes is exceptional.
I would highly recommend any organisation working in partnership with Annelies as well as recruiting her for future roles.

Annelies James is an exceptional all round human being. A teacher, a mentor, a videographer, a book club host, a business owner, a coach, and friend. I owe this lady so much for how she has helped me propel myself from marketer to marketing strategist. Her kindness sets a great example for growing my self empathy. She helped me find my inner power, and I’ve never felt more confident.
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I’ve just finished another video interview with Annelies, and despite my usual nervousness, concern and brain freeze about my answers, as ever, Annelies made the whole process relaxed, easy and fun. She’s just a natural talent! … intelligent, savvy, bloody funny and has oodles of creative energy. I adore working with Annelies for both video and being a great brand ambassador for us. Next month Annelies is hosting a table at an awards dinner for Glow, and I know I’ve chosen the absolute top person for the job. Who knows, we may even bring back an award! ;). Thank you Annelies, you put the sparkle into the mundane, and brains to the challenging. I look forward to working with you for many years to come.

Having tried a few creative writers who didn’t hit the mark, I called 22Midnight as they are known to us and understand our business. Last year was difficult for the industry and included many moving parts for people looking to navigate the job search market. As our brand has grown, so has the readership of the Annual Salary Guide. It has become a critical benchmark for our industry.

We needed a professional job done to reflect our brand, expertise and industry knowledge, and it was essential to us that the tone reflected our brand’s voice, which is known to our clients and members.

22Midnight was incredibly professional and efficient – they just got it. I didn’t even have to read the final copy because I had full trust in their copywriting skill and ability to translate our message. We received great feedback on this year’s edition and maintained our professional edge.
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I attended a LinkedIn workshop hosted by Annelies at HSDC Alton recently. I don’t know why, but I was expecting a quiet, formal-type session. Like “Now class, open your laptop and plod through these stages, blah blah” NO, what I got was on another level. WOW, Annelies brings so much impact, energy and fun learning into the room. We delved sooooo much deeper than I thought we ever could in a two-hour workshop! Thanks to Annelies, I have been able to update my LinkedIn profile and will navigate my way around confidently. I’m now thinking about my business from a completely different perspective – Brilliant!
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If anyone is looking for marketing/ branding support, then please do yourself a favour and book a session with Annelies. You will not regret it. I have just returned from my initial meeting with her, where she managed to unpick my mind, create a brand, concept, marketing strategy, buying process and more. I feel completely supported and looking forward to working with her moving forward.

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Given the recruitment challenges over the last year we wanted to be sure that we were doing everything possible to communicate effectively with all stakeholders in Wandsworth and beyond. A small group of us worked with Annelise and she used a mix of formal training and group discussion to help us to identify what was working well and what could be improved.

We were very quickly able to make some small changes which led to a big improvement.

Annelise stimulated some interesting discussions about our work and encouraged us to be bolder and a bit more detailed in our communications about some of the work we are doing. In other words, be more explicit about the impact and support that adult learning is having on our service users.

We will be staying connected with Annelise as we implement next steps and have no hesitation is recommending her.
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I’ve long felt the need to be more active on LinkedIn and refresh my online presence. Yet, I faced a dilemma: how could I share more of myself without transforming my LinkedIn feed into something resembling Facebook? While I support others in their marketing efforts, I found it difficult to take similar actions for my own personal brand.
Enter the Brand Values Activity. This process made a big difference and helped me identify authentic ways to express my values not just on LinkedIn but in other marketing materials, without the fear of oversharing.
Now, I feel much more confident about posting content that is both personal and professional. This activity allowed me to align my values with my online presence, enhancing how I connect with those I serve. If you’re looking to show more of your true self in a professional setting without crossing lines, I highly recommend this approach.
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We have used 22Midnight to design social media images, and edit and upload event videos. Annelies has provided excellent designs and has always worked in a professional manner, delivering on-time. We highly recommend this organisation for marketing services and support.
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A sparkling wit of good nature and great knowledge. Extremely personable, friendly and approachable. Immediately felt welcome! Came across very confident and informative which made everyone relax. Obviously experienced and well versed in your field.

Annelies is a joy to work with and listen to. Advice is professional, honest and relatable making it easy to navigate unknown territory and boost business from new sources and media. Thank you for your valuable insight and support!
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We have worked with Annelies since 2018 to help support our social media presence and reach as well as more recently creating and capturing our events and the thoughts of our champions. We must be shown in a professional and accessible light, and we have no concerns when booking Annelies and the team. They know what we want, and they get the job done. Thoroughly recommended. Annelies has helped us with content, including podcasts, design, social media content and event hosting. She is a true brand ambassador.
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Annelies is a pleasure to work with, as someone who has run multiple interactive workshops at Basepoint Havant, she is engaging and most of all has a fantastic sense of humour. Having been introduced to Annelies by another connection she came with a glowing recommendation, all I can say is they were not wrong! She has empowered local businesses to build their own personal brands and is someone that I will continue to recommend. If you are looking for a positive, business focused, genuine person to help you with personal branding, content and promotional videos, Annelies is someone you need to connect with!

Highly highly recommend Annelies! Every time I meet with her I come away so positive and motivated! She has been very helpful with business and social media stuff! Thank you for your ongoing support too!

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I can’t thank Annelies enough for the work she did for us to launch our sustainability strategy. Having only decided to produce a video of the event at short notice, she ensured she understood the message we wanted to convey and the style of video we wanted as an end product. She made everyone feel at ease when taking part in being filmed, and the final product was more than we could ever imagine. Furthermore, it was produced in a such a quick turnaround. A pleasure to work with, and we look forward to working on more projects in the future.
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Annelies has provided me with remarkable brand assets including design, video and podcasts. And she’s been truly influential in helping launch my online business. If you are looking for a diligent, experienced brand consultant and collaborator – look no further. She’ll move mountains to get the results you need.

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I cannot recommend 22Midnight enough. I thought I knew all I needed to know about branding and social media until this whiz showed me what she can do!  Annelies was able to cast a critical eye over my brand and quickly tell me what I needed to stop doing, plus what I should do more of. She is brilliantly honest and personal in her approach and really takes the time to understand your business and what you want to achieve. UTTERLY BRILLIANT!
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Annelies is great at compartmentalising my thoughts and then giving me practical ideas on how to turn them into authentic content. My followers have increased by 40+% and my engagement rate to 300% in the 3 months that I started working with Annelies. Highly recommend Annelies’ down to earth yet pragmatic approach to personal branding.

Annelies brings a perfect blend of creativity and professionalism with a can-do problem solving approach that identifies goals and delivers results. Annelies has demonstrated a wide range of skills backed up by consistent positive energy to drive projects through to completion. She has the ability to communicate on all levels from CEO to intern, and will galvanise teams and individuals alike to raise their performance. I have no hesitation in recommending her and look forward to the next project together.

Annelies has a keen understanding of business and has channelled these into a new range of professional services to organise and empower companies to focus on delivering key outcomes for their organisations.
Annelies has a clear objective commercial viewpoint which helps to raise awareness of the company’s profile.
I am delighted to recommend Annelies – she is a great combination of personable and professional!

Fun, creative, confident, innovative, a joy to work with – I am simply thrilled with the photos, video and website Annelies has created for Dress Rehearsal. Totally recommended.

Annelies is a one of a kind unicorn in the world of marketing. A true trailblazer who brings a unique blend of cutting-edge industry know how, with an innate ability to cut to the core of what you need to succeed as a business and an individual in your field. I would happily recommend Annelies as a ‘must have’ to any business looking to succeed and will continue to seek her expertise time and time again in the future.

I absolutely love Annelies’s energy and drive and her ability to create a sense of excitement in the office. She has been integral in giving Glow a boost over the past year or so and her knowledge of everything personal branding, LinkedIn and digital is invaluable – she is a font of knowledge!!
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Annelies has done an incredible job of creating brand consistency across all my social media platforms and creating high quality video content for my podcast and service videos. I have already recommended her to several colleagues in the healthcare world.
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Annelies James is a gift for Gosport! She is incredibly passionate about delivering fantastic courses that help people in Gosport achieve their potential by learning new skills. Her digital marketing workshops, specifically designed for local businesses, are an excellent way to enhance professional skills online.

Annelies delivers these courses with such professionalism, while also making them fun and engaging!  And let’s not forget the tasty refreshments she always provides—keeping us energised and focused!

What sets Annelies apart is how she makes everyone feel valued. She quickly understands our needs and is always ready to offer support. She’s a constant source of inspiration for me.

Annelies is an expert in her field, and she truly wants to share her vast knowledge and experience with us all. Thank you, Annelies—you are amazing!
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Annelies is a fantastic speaker, very engaging, professional and friendly, she always attracts a great crowd. I would highly recommend Annelies.

I have used Annelies to record video and images for my own business a number of times and she is always professional and energetic. Her naturally creative flare results in amazing video content at a quality that is hugely impressive. I will not be going elsewhere for my video content again, that’s for sure. She is a star

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A rare mix; incredibly professional and talented but human and so engaging too. I have used 22Midnight for a number of marketing and video commissions, and every time the response is quick, detailed and they always ooze very clever ideas. I’d have no hesitation in recommending – just fabulous!
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Annelies is such a joy to work with, her energy and enthusiasm is truly infectious and she puts 110% into everything she does. I had the pleasure working with her on several filming projects and I also asked her to train my team on social media, branding and photography. Basically, there is nothing she is not great at!

Annelies presented at a #NatWestBoost Event for me supporting local businesses with top tips and skills to build and improve their branding. Annelies provided an excellent, professional & informative presentation delivered in such a fantastic way which welcomed the responses of the audience and really got everyone engaged! Looking forward to working together again on the next one!

Given the recruitment challenges over the last year we wanted to be sure that we were doing everything possible to communicate effectively with all stakeholders in Wandsworth and beyond. A small group of us worked with Annelise and she used a mix of formal training and group discussion to help us to identify what was working well and what could be improved.

We were very quickly able to make some small changes which led to a big improvement.

Annelise stimulated some interesting discussions about our work and encouraged us to be bolder and a bit more detailed in our communications about some of the work we are doing. In other words, be more explicit about the impact and support that adult learning is having on our service users.

We will be staying connected with Annelise as we implement next steps and have no hesitation is recommending her.
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Annelies really helped us crystallize our message and brand for Hummingbeeworks. She made it so easy for us to relax and enjoy the video making experience, making it as natural as possible. It always feels as if the quality of our end product is as important to her as to us. Awesome lady. Thank you! Highly recommend.
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I have had the pleasure of working with Annelies James Ryan on a number of projects and each time the expertise and high levels of service delivered have been right on the mark. The creativity and enthusiasm is infectious and I would highly recommend her.
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I love working with Annelies! Not only is she incredibly professional and a perfectionist in her work, but she always understands our needs, the audience and has the patience and creativity to make the end product fabulous! She has quickly got to grips with our business, branding, objectives, etc. She is generous with her time and advice and is passionate about her work. She is also fun and easy to work with, puts those at ease in front of the camera and goes out of her way to help. Highly recommend!