Having tried a few creative writers who didn’t hit the mark, I called 22Midnight as they are known to us and understand our business. Last year was difficult for the industry and included many moving parts for people looking to navigate the job search market. As our brand has grown, so has the readership of the Annual Salary Guide. It has become a critical benchmark for our industry.
We needed a professional job done to reflect our brand, expertise and industry knowledge, and it was essential to us that the tone reflected our brand’s voice, which is known to our clients and members.
22Midnight was incredibly professional and efficient – they just got it. I didn’t even have to read the final copy because I had full trust in their copywriting skill and ability to translate our message. We received great feedback on this year’s edition and maintained our professional edge.