I’ve long felt the need to be more active on LinkedIn and refresh my online presence. Yet, I faced a dilemma: how could I share more of myself without transforming my LinkedIn feed into something resembling Facebook? While I support others in their marketing efforts, I found it difficult to take similar actions for my own personal brand.
Enter the Brand Values Activity. This process made a big difference and helped me identify authentic ways to express my values not just on LinkedIn but in other marketing materials, without the fear of oversharing.
Now, I feel much more confident about posting content that is both personal and professional. This activity allowed me to align my values with my online presence, enhancing how I connect with those I serve. If you’re looking to show more of your true self in a professional setting without crossing lines, I highly recommend this approach.