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My combination of services escalate trust and gives your brand the power it needs to make the impact you want.

Through visual content creation, workshops, facilitation, messaging, and human-driven media, I empower you to be authentic and discover your voice, whether on the screen or in the meeting room.

I offer two core things:

Authentic Content: I make videos and content with heart that showcases the vision, values, culture and personality of your company and your people.
Authentic Authority: I also help you increase your reach, networks and personal power through LinkedIn training, leadership and values coaching.

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Authentic Content

For founders, values-led businesses, and orgs that want human-driven, authentic content that speaks with truth and connection.

This includes:

Brand, story and narrative planning
Video storytelling (talking head videos, promos)
Thought leadership content (podcasts and vodcasts)
Beautiful photography and design (social content)
LinkedIn training for teams and leaders

From video to social, podcasts and blogs. You can tell your story like experts.

Authentic Authority

Great leadership is about leading with purpose, influence, and authenticity. My one-to-one and group leadership coaching is designed for business leaders who want to refine their values-driven approach, expand their influence, and develop a clear, authentic strategy for long-term success.

One-to-One Leadership Coaching
Values, Influence and Authentic Strategy
LinkedIn Training
Staff Ambassadorship, Values, Content Development and Engagement

My combination of services escalate trust and gives your brand the power it needs to make the impact you want.

Through visual content creation, workshops, facilitation, messaging, and human-driven media, I empower you to be authentic and discover your voice, whether on the screen or in the meeting room.

I offer two core things:

Authentic Content: I make videos and content with heart that showcases the vision, values, culture and personality of your company and your people.
Authentic Authority: I also help you increase your reach, networks and personal power through LinkedIn training, leadership and values coaching.

Trusted by

Authentic Content

For founders, values-led businesses, and orgs that want human-driven, authentic content that speaks with truth and connection.

This includes:

Brand, story and narrative planning
Video storytelling (talking head videos, promos)
Thought leadership content (podcasts and vodcasts)
Beautiful photography and design (social content)
LinkedIn training for teams and leaders

From video to social, podcasts and blogs. You can tell your story like experts.

Authentic Authority

One-to-One Leadership Coaching
Values, Influence and Authentic Strategy
LinkedIn Training
Staff Ambassadorship, Values, Content Development and Engagement

Values

Connectedness

You want to be real, and you want people to feel it. I work with you to create videos and coaching experiences that reflect your true self; open, human, and relatable, so you build trust and genuine connection with your audience.

Fun

Creativity and play are powerful tools. I bring a sense of fun and imagination to our work, helping you reconnect with what makes your message exciting, so your content feels more joyful, more engaging, and unmistakably you.

Impact

You’ve got something important to say. I help you say it with clarity and purpose; through video and coaching that cuts through the noise and delivers your message with real weight and meaning.

Flow

When your message, delivery, and energy all align, that’s flow. I help you get there, offering content and coaching that feel effortless, focused, and true to who you are, so everything lands with ease and intention.

Helping you step into your brand power and be the you-ist you there is!

Work with 22Midnight

Hey, I’m Annelies James founder of 22Midnight. I help people and businesses grow their brand power through content that connects and leadership that feels real. With a background in branding, coaching, counselling, and applied psychology, I’m a bit obsessed with why people do what they do, and how to turn that into influence that actually sticks.

At 22Midnight, I mix storytelling, video, and strategy to help you show up with confidence and impact. Whether it’s shaping your message, coaching your team, or creating content that moves people, I’m here to help you build authentic authority that lasts.

With over 20 years of experience in videography and 15 years delivering training, I can support you in communicating your brand values and activities, putting you on the map as a company of choice for customers and clients. With my ILM Lv7 Executive Coaching, Counselling, NLP and PGCE I am a keen trainer, facilitator and coach and can empower you to untap your greatness.

LinkIn with me

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