Give your brand the power it needs, to make the impact you want

Helping you tell your story and communicate your power effectively.

Helping Teams Communicate and Work Better Together

Training to help people unpack what they do, how they work and build better relationships.

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Creating Beautiful, Human-Led Video Stories

Films that capture real people, moments, and stories with honesty and warmth.

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Creating Work Rooted in Community, Culture and Legacy

Projects shaped by people and place, capturing stories, heritage, and moments that leave a lasting impact.

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I’m the person you call when you need it to feel right, land with impact, and mean something real.

I’m Annelies James, and I help people communicate ideas that matter.

I work across visual content, storytelling, marketing, training and community projects, helping organisations find the best way to connect with the people they want to reach.

My clients come to me with opportunities, challenges and ambitious ideas. Whether it’s creating a film, delivering training, shaping a campaign or bringing a community together, I help turn ideas into work that connects with people, builds trust and creates lasting impact.

Trusted by

Video & Storytelling

Beautiful, human-led films that capture what matters.

This can include:

  • Brand and identity films
  • Community and heritage storytelling
  • Event highlights and campaign videos
  • Interviews and documentary-style pieces
  • Social content that feels real, not generic

Video is often the output, connection is the goal.

Community, Culture & Legacy

This is a huge part of what I do.

I specialise in projects rooted in place, people, and meaning, including:

  • Heritage and cultural initiatives
  • Community-led storytelling
  • Legacy documentation
  • Creative programmes with social impact

Work that brings people together and leaves something behind.

Communication Training

Great communication builds confidence, stronger relationships and better businesses.

I deliver practical, engaging training in:

  • LinkedIn and personal branding
  • Media interview skills
  • Team communication and trust

Every session is interactive, hands-on and tailored to your organisation. Using coaching techniques and proven communication models, we help people communicate with clarity, confidence and authenticity, whether they’re representing themselves, their team or their organisation.

I’m the person you call when you need it to feel right, land with impact, and mean something real.

I’m Annelies James, and I help people communicate ideas that matter.

I work across visual content, storytelling, marketing, training and community projects, helping organisations find the best way to connect with the people they want to reach.

My clients come to me with opportunities, challenges and ambitious ideas. Whether it’s creating a film, delivering training, shaping a campaign or bringing a community together, I help turn ideas into work that connects with people, builds trust and creates lasting impact.

Trusted by

Video & Storytelling

Beautiful, human-led films that capture what matters.

This can include:

  • Brand and identity films
  • Community and heritage storytelling
  • Event highlights and campaign videos
  • Interviews and documentary-style pieces
  • Social content that feels real, not generic

Video is often the output, connection is the goal.

Community, Culture & Legacy

This is a huge part of what I do.

I specialise in projects rooted in place, people, and meaning, including:

  • Heritage and cultural initiatives
  • Community-led storytelling
  • Legacy documentation
  • Creative programmes with social impact

Work that brings people together and leaves something behind.

Communication and Training

Great communication builds confidence, stronger relationships and better businesses.

I deliver practical, engaging training in:

  • LinkedIn and personal branding
  • Media interview skills
  • Team communication and trust

Every session is interactive, hands-on and tailored to your organisation. Using coaching techniques and proven communication models, we help people communicate with clarity, confidence and authenticity, whether they’re representing themselves, their team or their organisation.

Impact

Helping you make an impact through your services, comms and brand.

Legacy

Creating a legacy for your business, brand a people.

Creativity

Finding creative solutions for any brainwave you have.

Human

Empowering you to connect in a real and meaningful way.

Community

Using my connections to collaborate and make magic.

Hey, I’m Annelies James founder of 22Midnight.

I help organisations communicate with clarity, creativity and purpose. Whether that’s through powerful visual content, strategic storytelling, training, facilitation or community engagement, my work is all about creating meaningful connections that inspire action.

For more than 20 years I’ve worked across marketing, videography, branding, heritage, regeneration, tourism, business development and community projects, helping organisations tell stories that resonate, build trust and make a lasting impact.

Alongside content creation, I’m an ILM Level 7 Executive Coach, qualified trainer, counsellor, NLP practitioner and PGCE-qualified educator. I design and deliver practical training in communication, LinkedIn, media skills, leadership and team development, helping individuals and organisations communicate with confidence and authenticity.

No two projects are ever the same. I might be producing a film, developing a marketing strategy, delivering a workshop, leading a community engagement project or supporting a regeneration programme. Whatever the challenge they all share the same goal: to create work that feels right, lands with impact, and means something real.

LinkIn with me

#FREE Brand Psychology and Influence Guide

Grab this powerful guide and access the power of language to captivate your client, persuade your potential customer or just communicate YOU and your brand well.

With persuasion and power words, the different types of influence, example templates and more, this might be the handiest thing you ever download!

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Videography

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LinkedIn Training

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Reviews

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Travel Videos

Gill Wells
Epsom Footcare

Epsom Footcare has had the absolute pleasure of working with Annelies 22Midnight since February and she has helped us transform our social media content. As a result of her excellent workshop and brand audit, we have upscaled the language and frequency of our posts which has resulted in our overall…
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Laura Hawtin
Crown Rock Communications

I absolutely love Annelies’s energy and drive and her ability to create a sense of excitement in the office. She has been integral in giving Glow a boost over the past year or so and her knowledge of everything personal branding, LinkedIn and digital is invaluable – she is a…
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Rhoda Brain
Miint Marketing

Annelies is great at compartmentalising my thoughts and then giving me practical ideas on how to turn them into authentic content. My followers have increased by 40+% and my engagement rate to 300% in the 3 months that I started working with Annelies. Highly recommend Annelies’ down to earth yet…
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Helen Richards
The Little Calm Company

I have recently worked with Annelies on a video project recently for my corporate clients. The feedback from has been incredible! From handing over very rough videos, Annelies polished them up like diamonds, ensuring they were blended, branded, subtitled and perfectly presented! Working in a super speedy fashion, I had…
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Gosport Half Marathon
Gosport Half Marathon

22 Midnight has been very helpful this past year in promoting and advertising our Running Club and Half Marathon Road Race. Anneliese has guided us through the design and modernisation of our existing website and then liaised on our behalf with a web designer. She has designed flyers for us,…
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Ian Skinner
Diverse Cleaning Company

I have had the pleasure of working with Annelies James Ryan on a number of projects and each time the expertise and high levels of service delivered have been right on the mark. The creativity and enthusiasm is infectious and I would highly recommend her.
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Fiona Moir
goPhysio/goPilates

Annelies at 22Midnight came highly recommended and she has lived up to the expectations! She is clearly so passionate, knowledgeable, thorough and easy to work with. So far we have used 22Midnight for a brand and marketing review, for our well-established business. We are so excited to be working with…
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Aaron Britton
Business Growth Enabler

Annelies presented at a #NatWestBoost Event for me supporting local businesses with top tips and skills to build and improve their branding. Annelies provided an excellent, professional & informative presentation delivered in such a fantastic way which welcomed the responses of the audience and really got everyone engaged! Looking forward…
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Benjamin Western
Showing Up

Annelies is simply a positive force of nature. She has helped our company and our non-profit to really make sense of our brand, our message, and ultimately, how to connect with the people we care about.
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Sharon Chiyangwa
Founder of Pangolin UK

Annelies is very confident, engaging and a positive business woman who is keen to help her clients achieve results.She is the kind of person who can either help you solve a problem or refer you to someone who can. Such a fantastic and energetic individual to work with. I would…
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Zoe McCarthy
Solent University

Annelies is a joy to work with and listen to. Advice is professional, honest and relatable making it easy to navigate unknown territory and boost business from new sources and media. Thank you for your valuable insight and support!
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Ben Smith
Marketing Director at Royale Life

Annelies brings a perfect blend of creativity and professionalism with a can-do problem solving approach that identifies goals and delivers results. Annelies has demonstrated a wide range of skills backed up by consistent positive energy to drive projects through to completion. She has the ability to communicate on all levels…
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Jeff Silver
Head of Sustainability, DOC Cleaning

I can’t thank Annelies enough for the work she did for us to launch our sustainability strategy. Having only decided to produce a video of the event at short notice, she ensured she understood the message we wanted to convey and the style of video we wanted as an end…
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Scott Sivier (BSc ADSBM)
Business Manager at Ringwood School

Annelies is a highly skilled and knowledgeable professional. She has always been approachable and willing to advise & guide our organisation in the appropriate direction. I would highly recommend any organisation working in partnership with Annelies.

Simon Wilson
Greystone Engineering

Having tried a few creative writers who didn’t hit the mark, I called 22Midnight as they are known to us and understand our business. Last year was difficult for the industry and included many moving parts for people looking to navigate the job search market. As our brand has grown,…
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Mitch Youngman
CEO, Integritas Global Consulting

Annelies has provided a great service to IGC.  She has set herself apart from others with her enthusiastic, engaging and flexible approach coupled with her undoubted technical, creative and marketing expertise to deliver fantastic website.  

Gill Sommers
Safeguarding Consultant

Annelies has a unique quality in that she absolutely gets it! Whatever it is that is in your head, be it a new idea, or a vague idea, she manages to create something tangible and effective. I would not hesitate to use this talented young lady for all my brand,…
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Jane Cooke
Dress Rehearsal

Fun, creative, confident, innovative, a joy to work with – I am simply thrilled with the photos, video and website Annelies has created for Dress Rehearsal. Totally recommended.

Shirley Wynne-Jones
Destination Southampton

We have used 22Midnight to design social media images, and edit and upload event videos. Annelies has provided excellent designs and has always worked in a professional manner, delivering on-time. We highly recommend this organisation for marketing services and support.
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Charlie Tyrell
Communications and Marketing Executive

A sparkling wit of good nature and great knowledge. Extremely personable, friendly and approachable. Immediately felt welcome! Came across very confident and informative which made everyone relax. Obviously experienced and well versed in your field.

Ashley Dunning
Wandsworth Council Lifelong Learning

Given the recruitment challenges over the last year we wanted to be sure that we were doing everything possible to communicate effectively with all stakeholders in Wandsworth and beyond. A small group of us worked with Annelise and she used a mix of formal training and group discussion to help…
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Lisa Lavis
Managing Director of GLOW

I’ve just finished another video interview with Annelies, and despite my usual nervousness, concern and brain freeze about my answers, as ever, Annelies made the whole process relaxed, easy and fun. She’s just a natural talent! … intelligent, savvy, bloody funny and has oodles of creative energy. I adore working…
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Adele Deasy
Plan A Consultancy

22Midnight should be your first port of call if you are in the business world. I am in awe of how Annelies can clarify direction, ensuring your business is pointing in the right direction for its clients. She has supported Plan A with data, creativity, tools and passion. If you…
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Laura Gowers
Laura Gowers Design

Annelies James is a gift for Gosport! She is incredibly passionate about delivering fantastic courses that help people in Gosport achieve their potential by learning new skills. Her digital marketing workshops, specifically designed for local businesses, are an excellent way to enhance professional skills online. Annelies delivers these courses with…
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Garrath Williams
JobOppo

I have had the privilege of knowing Annelies for a few years and have always found her to be approachable, supportive, knowledgeable – and willing to offer her time. As well as working with us to capture content from a live event, in 2004 Annelies offered to provide a number…
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Katy McIntyre Brown
Urban Camouflage

Annelies has been a godsend. She’s taken what was an optimistic mess of a social media strategy and has helped me create a comprehensive, planned approach. I now better understand how the social media world works and how to present my brand within that world. I also know that Annelies…
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Claire Johnson
Centre Manager at Basepoint Business Centres

Annelies is a pleasure to work with, as someone who has run multiple interactive workshops at Basepoint Havant, she is engaging and most of all has a fantastic sense of humour. Having been introduced to Annelies by another connection she came with a glowing recommendation, all I can say is…
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Alice Carroll
Hummingbee Works

Annelies really helped us crystallize our message and brand for Hummingbeeworks. She made it so easy for us to relax and enjoy the video making experience, making it as natural as possible. It always feels as if the quality of our end product is as important to her as to…
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Ben Smith

Annelies is a one of a kind unicorn in the world of marketing. A true trailblazer who brings a unique blend of cutting-edge industry know how, with an innate ability to cut to the core of what you need to succeed as a business and an individual in your field.…
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Leigh-Sara Timberlake
Business South

We have worked with Annelies since 2018 to help support our social media presence and reach as well as more recently creating and capturing our events and the thoughts of our champions. We must be shown in a professional and accessible light, and we have no concerns when booking Annelies…
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Natalie-Louise Ridout
Owner of Smarter Health

Highly highly recommend Annelies! Every time I meet with her I come away so positive and motivated! She has been very helpful with business and social media stuff! Thank you for your ongoing support too!

Russell Parratt

I attended a LinkedIn workshop hosted by Annelies at HSDC Alton recently. I don’t know why, but I was expecting a quiet, formal-type session. Like “Now class, open your laptop and plod through these stages, blah blah” NO, what I got was on another level. WOW, Annelies brings so much…
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Kat Thorne
Morning Game Changer

I was so impressed with the power session I had with Annelies that I have already budgeted to do some follow sessions with her. I really needed a short, sharp slot with her to ask her some very specific questions I had about my messaging. She was really well prepared,…
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Laura Quelch
LQD Magic

Annelies James is an exceptional all round human being. A teacher, a mentor, a videographer, a book club host, a business owner, a coach, and friend. I owe this lady so much for how she has helped me propel myself from marketer to marketing strategist. Her kindness sets a great…
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Karen Sullivan
Lagom Soul Retreats

If anyone is looking for marketing/ branding support, then please do yourself a favour and book a session with Annelies. You will not regret it. I have just returned from my initial meeting with her, where she managed to unpick my mind, create a brand, concept, marketing strategy, buying process…
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Lea Field
People Director at Barton Willmore

I love working with Annelies! Not only is she incredibly professional and a perfectionist in her work, but she always understands our needs, the audience and has the patience and creativity to make the end product fabulous! She has quickly got to grips with our business, branding, objectives, etc. She…
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Paul Kinkaid
Selfless Leadership Group

I have used Annelies to record video and images for my own business a number of times and she is always professional and energetic. Her naturally creative flare results in amazing video content at a quality that is hugely impressive. I will not be going elsewhere for my video content…
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Sally Thompson
Business connector enabling collaboration and commercial growth. CEO of Launch International.

Annelies has a keen understanding of business and has channelled these into a new range of professional services to organise and empower companies to focus on delivering key outcomes for their organisations. Annelies has a clear objective commercial viewpoint which helps to raise awareness of the company’s profile. I am…
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Jess Shailes
The Ideal Marketing Company

I’ve long felt the need to be more active on LinkedIn and refresh my online presence. Yet, I faced a dilemma: how could I share more of myself without transforming my LinkedIn feed into something resembling Facebook? While I support others in their marketing efforts, I found it difficult to…
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Emily Ball
Active Step Podiatry

Annelies has done an incredible job of creating brand consistency across all my social media platforms and creating high quality video content for my podcast and service videos. I have already recommended her to several colleagues in the healthcare world.
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Nettl Fareham
Nettl Fareham

Working with Annelies has been a pleasure—her approach consistently meets the high standards our clients expect. She brings a thoughtful, professional mindset to every project, and her reliability makes collaboration seamless. If you’re after someone who delivers with care, creativity, and consistency, Annelies is an excellent partner to have on…
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Gemma Brett
Event Organiser at B2B Expos

Annelies is a fantastic speaker, very engaging, professional and friendly, she always attracts a great crowd. I would highly recommend Annelies.

Richard – Gosport Society
Richard - Gosport Society

On behalf of Gosport Society, I would like to thank you for your help and assistance, you have given in redesigning and launching of Gosport Society new website. Agreeing the format with a committee has been quite an undertaking, your consideration and patience has been very much appreciated. Your personnel…
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Laura Gowers Designs
Laura Gowers Designs

Annelies James is a gift for Gosport! 🌟 She is incredibly passionate about delivering fantastic courses that help people in Gosport achieve their potential by learning new skills. Her digital marketing workshops, specifically designed for local businesses, are an excellent way to enhance professional skills online. Annelies delivers these courses…
read more

Vicky Eagle
Marketing Manager at Southampton Airport

Annelies is such a joy to work with, her energy and enthusiasm is truly infectious and she puts 110% into everything she does. I had the pleasure working with her on several filming projects and I also asked her to train my team on social media, branding and photography. Basically,…
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Raw Pet Deli
Raw Pet Deli

Annalies is brilliant, and really understood my ethos and what I am about. She explains everything simply and is full of helpful tips and tricks to help navigate the techy world that is so daunting to me, not only that she is super lovely too!!

Lisa Lavis
Glow Studio

A rare mix; incredibly professional and talented but human and so engaging too. I have used 22Midnight for a number of marketing and video commissions, and every time the response is quick, detailed and they always ooze very clever ideas. I’d have no hesitation in recommending – just fabulous!
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Louise Bowditch
Founder of the M Word

I’ve had the pleasure of working with Annelies on several different projects, both as a client and as a collaborator. Each and every time we work together, Annelies is full of energy, creative ideas and practical solutions. She works hard but smart and I can’t recommend her enough.

Santino Fragola
Head of Life Long Learning, Wandsworth Council

Given the recruitment challenges over the last year we wanted to be sure that we were doing everything possible to communicate effectively with all stakeholders in Wandsworth and beyond. A small group of us worked with Annelise and she used a mix of formal training and group discussion to help…
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Tim Ryan
Echo Eighty

Annelies has provided me with remarkable brand assets including design, video and podcasts. And she’s been truly influential in helping launch my online business. If you are looking for a diligent, experienced brand consultant and collaborator – look no further. She’ll move mountains to get the results you need.

Emma Paxton
Imagistic

I’ve worked with Annelies on a number of projects, both commercial and as part of her many ‘give back’ projects. What can I say? She is super creative, full of great ideas and really knowledgeable about all aspects of marketing. I would definitely recommend having a chat with Annelies and…
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Queenie
Queenie's Travelling Teapot

I cannot recommend 22Midnight enough. I thought I knew all I needed to know about branding and social media until this whiz showed me what she can do!  Annelies was able to cast a critical eye over my brand and quickly tell me what I needed to stop doing, plus…
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Creating something that feels right, lands with impact, and means something real.