As we continue to navigate the ever-evolving world of work, one thing has become increasingly clear in 2023: personal branding is king. Today, a strong, authentic personal brand has emerged as a vital tool for professionals and business owners alike. Whether you’re looking to advance your career, attract new clients, or stand out in a…
DetailsIn today’s world, where customers have an abundance of choices, building customer loyalty has become crucial for businesses. Customer loyalty is the key to long-term success, and it can be achieved through various means. One of the most effective ways to build customer loyalty is through video marketing. In this blog post, we will explore…
DetailsStorytelling in brand videos is one of the most effective mediums for building your brand buzz! Period. In today’s fast-paced world, where consumers are bombarded with messages from all angles, and attention spans are only getting shorter, it’s more important than ever to create a strong emotional connection with your target audience. If you think…
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There are many reasons why employers should showcase their commitment to diversity and inclusion through video when marketing themselves. Here are just a few: A diverse and inclusive workplace is proven to be more successful. According to a McKinsey report, companies in the top quartile for gender diversity on their executive teams were 21% more…
DetailsBrand personalisation is the practice of tailoring products, services, and marketing messages to the specific needs and preferences of individual customers. It has become increasingly important for businesses to implement personalisation strategies in order to stand out in today’s competitive marketplace and foster long-term customer relationships. Here are some key reasons why brand personalisation is…
DetailsVideo is a powerful tool for marketing your business. It allows you to showcase your products and services, demonstrate your expertise, and connect with your audience in a way that text and images simply can’t. But creating great video content is not always easy. Here are some tips to help you make the most of…
Details“Everyone is a marketeer” is a statement I came across over much eye-rolling when I was employed, as a marketeer. It is a way of saying to anyone outside of Marketing and Comms… “don’t have suggestions because you don’t know what you are talking about.” I get it. But it also not necessarily true. In…
DetailsHaving run my own business since 2018, I have done a great deal of growing and a lot of learning. Something I realise is that I often get in the way of myself. I get in the way of my vision. I get in the way of my motivation. I get in the way of…
DetailsI’M OUTRAGED! Said… Not me This is my first and last blog post about this. I don’t know about you, but I cannot bear the repeated shaming, outrage, shock rhetoric on social media at the moment. It is a school of social content being taught and adopted en masse for meaningless engagement, likes and comments…
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I suggest to people three different ways of communicating in order to establish their presence and brand through their digital channels and to the marketplace. These are Short, Long and Reactive. Short content is short snippy and may be a post with some designed artwork that captures people’s attention and shares a snack of…
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