The Power Of Storytelling In Brand Videos

Storytelling in brand videos is one of the most effective mediums for building your brand buzz! Period. In today’s fast-paced world, where consumers are bombarded with messages from all angles, and attention spans are only getting shorter, it’s more important than ever to create a strong emotional connection with your target audience.  If you think…

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Why Employers Should Showcase Their Commitment To Diversity And Inclusion Through Video When Marketing Themselves

There are many reasons why employers should showcase their commitment to diversity and inclusion through video when marketing themselves. Here are just a few: A diverse and inclusive workplace is proven to be more successful. According to a McKinsey report, companies in the top quartile for gender diversity on their executive teams were 21% more…

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The Importance Of Brand Personalisation

Brand personalisation is the practice of tailoring products, services, and marketing messages to the specific needs and preferences of individual customers. It has become increasingly important for businesses to implement personalisation strategies in order to stand out in today’s competitive marketplace and foster long-term customer relationships. Here are some key reasons why brand personalisation is…

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Everyone Is A Marketeer

“Everyone is a marketeer” is a statement I came across over much eye-rolling when I was employed, as a marketeer. It is a way of saying to anyone outside of Marketing and Comms… “don’t have suggestions because you don’t know what you are talking about.” I get it. But it also not necessarily true. In…

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