The Importance Of Brand Personalisation

Brand personalisation is the practice of tailoring products, services, and marketing messages to the specific needs and preferences of individual customers. It has become increasingly important for businesses to implement personalisation strategies in order to stand out in today’s competitive marketplace and foster long-term customer relationships. Here are some key reasons why brand personalisation is…

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Everyone Is A Marketeer

“Everyone is a marketeer” is a statement I came across over much eye-rolling when I was employed, as a marketeer. It is a way of saying to anyone outside of Marketing and Comms… “don’t have suggestions because you don’t know what you are talking about.” I get it. But it also not necessarily true. In…

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