Storytelling in brand videos is one of the most effective mediums for building your brand buzz! Period.

In today’s fast-paced world, where consumers are bombarded with messages from all angles, and attention spans are only getting shorter, it’s more important than ever to create a strong emotional connection with your target audience. 

If you think about the best stories, they are the ones that stay with you long after you first heard them. They linger in your mind for years because they made a mark on your psyche! Perhaps they made you laugh, cry, or inspired you to take action. 

In this blog post, we’ll explore the power of storytelling in brand videos and how you can use it to create a long-lasting connection with your audience.

 

Why Storytelling In Brand Videos Matters

Storytelling has been a part of human culture for thousands of years, right back to when cavemen would carve pictures into their stone walls! It’s how we communicate, share experiences, and connect with one another. 

When it comes to marketing, storytelling in brand videos is a powerful tool that can help brands stand out in a crowded marketplace. The best stories have a way of sticking with us, shaping our beliefs, and inspiring us to be better. 

With the introduction of Instagram Reels and the rise of TikTok in recent years, video is only becoming more popular as a means for telling your brand story and attracting more die-hard fans of your brand!

In fact, 84% of people say that they have been persuaded to purchase a product or service after watching a brand’s video, according to Wyzowls seventh State of Video Marketing report! Now, that’s a huge percentage! 

 

How To Tell A Powerful Story

Telling a powerful story starts with understanding your audience. 

It’s not enough to simply showcase your product or service. You need to tell a story that resonates with your audience. You need to know who they are, what they care about, and what motivates them. When you can connect with your audience on an emotional level, you create a powerful bond that can lead to lifelong loyalty.

So, the key message here is to develop a clear understanding of your audience, so you can start crafting a story that speaks directly to them!

Want to tell one hell of a story in your brand video? Here are some top tips!

  • Start with a strong hook – The first few seconds of your video are crucial. You need to grab your audience’s attention and make them want to keep watching. This could be a shocking statistic, a surprising fact, or a compelling question.
  • Use visuals to enhance your story – Video is a visual medium, so it’s important to use visuals to enhance your story. This could be through animation, live-action footage, or a combination of both.
  • Keep it simple – Your story should be easy to follow and understand. Avoid using jargon or complex language that could confuse your audience.
  • Focus on emotions – Emotions are what drive people to take action. Your story should evoke emotions that resonate with your audience. This could be through humor, sadness, or inspiration.
  • Have a clear call to action – Your video should have a clear call to action that tells your audience what to do next. This could be to visit your website, sign up for a newsletter, or make a purchase.

Examples Of Powerful Brand Videos

Let’s take a look at some examples of brands that have used the power of storytelling in brand videos:

  • One Billion Rising

Through this remarkable brand video, Ensler and Stroebel transport us into a world where passion meets purpose, and where the strength of collective action can transcend boundaries. They artfully weave narratives of resilience, liberation and hope, leaving an indelible imprint on our hearts.

Every frame, every word, resonates with a shared vision of a world free from violence and discrimination. This brand video transcends mere advertising—it becomes a rallying cry, a call to action, urging us to join the movement, rise together, and create a future where every person can thrive. 

The video is highly emotive and impactful, as Heather B wrote in the comments, “This brought tears to my eyes. Amazing. So powerful! I will be sharing this absolutely everywhere and hoping others do the same. This can change the world.” And THAT, right there, is the sheer power of storytelling in brand videos!

  • Dollar Shave Club

Ah, the Dollar Shave Club’s iconic 2012 advert! Picture this: a dashing CEO named Mike strolls into the frame, armed with the wildest script and a razor-sharp wit. With a perfect blend of slapstick comedy and punchy one-liners, the Dollar Shave Club instantly grabs your attention and doesn’t let go. 

As Mike takes us on a delightful journey through the mundane world of shaving, he infuses each moment with his infectious charisma. By expertly intertwining humor with core brand values, the Dollar Shave Club achieves something extraordinary. They make shaving a riotously hilarious and impactful experience. Who knew shaving could be this entertaining? The unruly power of storytelling turned the chore of shaving into a memorable, sidesplitting experience!

  • Nike – “Dream Crazier” 

The marketing masterpiece, the Nike Dream Crazier brand video, harnesses the innate human connection to narratives, weaving together a compelling story that resonates with viewers on a deep emotional level. 

By showcasing fearless female athletes challenging societal norms and breaking barriers, the video taps into the universal desire for empowerment and inspires individuals to embrace their own dreams, no matter how audacious. The artful use of storytelling in this Nike campaign not only fuels brand loyalty but also ignites a collective passion for greatness. Thus encouraging people to push beyond their limits and rewrite the script of their lives.

It is through the power of storytelling that Nike Dream Crazier creates a lasting impact, forging an indelible connection between the brand and its audience. “Show them what crazy can do.” The powerful line towards the end is motivating and inspiring, totally in line with the core of Nike’s brand identity and making a memorable mark in the minds of its customers!

It’s no secret that weaving a tale through video marketing can transform your brand into a legendary force. Imagine this: you dig deep, really deep, into the hearts and minds of your audience, uncovering their secret desires and dreams. Armed with this treasure trove of insights, you concoct a story that hits them right in the feels. 

And here’s the magical part: this emotional bond you forge isn’t fleeting. Oh no! It has the power to endure, to make them say, “This brand gets me!” Keep it simple, sprinkle it with emotions, and don’t forget the cherry on top—a clear call to action that screams, “Join the tribe!” 

 

So, go forth and create a video that’ll make ’em laugh, cry, and click that “Buy Now” button like there’s no tomorrow! Or, alternatively, make your life easier and simply check out what 22 Midnight can do for your brand!