Can I trust you?

One of the hardest things I have experienced in business since starting up is judging if I can or indeed should trust people. It is a question that has quite surprised me, to be honest, and something I hadn’t really expected to ask when I entered self-employment.   My journey over the last 18 months…

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The Future is Human

We live in an increasingly technological world. It feels like the advancement of technology progresses at such a rate that us, mere biological creatures, cannot keep up. Considering social media as an example; we developed a communication tool so powerful to connect the world, offer instant feedback and inform us, but little did we predict…

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To Grow or Diversify?

There seems to be a large focus on business growth. From funding and investment to scaling up, the emphasis seems to be about taking your business to the next level. While transitioning from a lifestyle business to more serious revenue generation and then progression into passive income models is great for some… Not everyone wants…

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Ten Ways to Say No

They say you write the advice you need to hear, and here is definitely some advice I have needed in my career.   Saying no is problematic, sometimes uncomfortable and can be a bit awkward. How do you navigate this tiny word?   As a confessed people pleaser, I find it very difficult because I…

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How to have original thought

Is it true that nothing is original anymore? It seems you can’t go online at the moment without people having duplicated or repurposed something for their own use and promotion. I even went to a seminar recently where the speaker advocated plagiarism. But when does this become a problem? Or does it even matter? Original…

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Let’s Talk About Content!

The truth is I love and hate social media content. What’s wrong with it I hear you cry? Well, in my opinion, social content can be inauthentic, self-promotional, self-perpetuating, clickbait nonsense. There I said it! People sharing meaningless stuff they believe will get likes but for no real reason and tagging in irrelevant people to…

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The Power of Being Personal

In the age when almost everything is branded, and people feel a connection to branded objects, it is a good opportunity to use the power of personal branding to ramp up your engagement and potentially sales. Becoming a personal brand is quite complex and takes a lot of self-discovery and reflection, but if you master…

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