I suggest to people three different ways of communicating in order to establish their presence and brand through their digital channels and to the marketplace. These are Short, Long and Reactive. Short content is short snippy and may be a post with some designed artwork that captures people’s attention and shares a snack of…
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Now before I begin, please know that I am no brain doctor, but I have been pondering why it is that my mind has gone – what I can only describe as – “melty” during this pandemic. Even though we are now in this middley weirdness of maybe-going-to-the-pub-but-not-seeing-family-members oddness, it is still melty. I…
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According to Market Research, the self-improvement industry is estimated to grow to £11.6 billion by 2022, that is a crazy amount of money! Looking at the list below collated by Brand Minds, the industry is booming and set to continue with significant year on year growth trends. Self-help audiobooks – £623 million (5.6% growth YoY)…
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I work in personal branding, but I like to think of it more as purposeful branding. You already have a brand – people think and feel things about you, your business, or you as an employee or employer. You have no control over this fact. What you do have control over is shaping this brand,…
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Have you ever wondered why you get teary-eyed over Christmas adverts? Have you ever been able to remember a book you read as a child even though you might not have read it in twenty years? That’s the power of storytelling. I often get teary about TV shows and irritatingly cheesy ones; you know when…
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A personal brand can be a powerful thing, but it also needs to offer flexibility. The human spirit is a kaleidoscope of values, emotions, drivers and logic. You are diverse, and you bend and change as you move through life. When you start with your personal brand journey, you need first to consider the different…
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It might not happen, but it is worth considering what your brand does and how it responds in a time of crisis or criticism. Unfortunately, we live in a shame culture, and the smallest thing can set people off on a tirade of abuse. In recent times we have seen quite a few examples during…
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I don’t know about you, but sometimes I can get lost in networking groups and swamped in social tagging. It can be too much. We can get confused, feel batted about, feel a bit overwhelmed. We live in a fast-paced, digital and incredibly overpopulated world, and it is bloody noisy out there. Noisy in terms…
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I was recently asked by one of my clients, “How do I share my vulnerability as part of my personal brand, without looking weak to others?” This is an interesting question, and it can be hard to know how much to share when telling stories about the more vulnerable areas of your life. When defining…
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Entrepreneurial life… the blood, sweat, tears, late nights, holding yourself to account, delivering above expectation, having difficult conversations, being kind and giving your time and energy to others. These might be just some of the things that make success happen. Reflecting on my own journey, I can say that the below define what it really…
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