In the age when almost everything is branded, and people feel a connection to branded objects, it is a good opportunity to use the power of personal branding to ramp up your engagement and potentially sales. Becoming a personal brand is quite complex and takes a lot of self-discovery and reflection, but if you master…
Started a new business and wanting to avoid a few classic business mistakes? Well, I chat with a lot of start-ups and entrepreneurs, and it appears that we all fall at similar hurdles. Here is a quick summary of five mistakes and how to mitigate them. 1. Giving too much away Been in a situation…
It turns out the hardest thing to do is to keep on track when you start a new business. The truth is when you start, you have lots of ideas about how it will be and what clients you will get, but as it turns out, your ideas are very different from your plans. In…
It is not what you imagine. Even if you are the most prepared person globally, there is no way you would ever be prepared to start your own business. I pride myself on being organised and planned but holy hell when you start a business, all planning flies out the window. You cannot predict anything…
“Do I need a website?” No one asks this question, do they? Why? Because it is so ingrained that when we create a business, we need a whole suite of digital tools to back up our real-world offer. But do you actually need a website? I have met several clients and colleagues in the…
The difficulty in starting up in business is honing your offer. What is it you actually do well? And what value can you deliver to others? I took a lot of advice about the services I should offer, even carrying out a business start-up survey to determine what people might need. I have a…
Seeing as so many people have wanted to connect with me since moving on from my old employment, I thought it worthwhile to write an article about my decision to quit my job to become self-employed. As soon as the news broke of my resignation, I was inundated by colleagues and contacts wanting to…
I sent out a business start-up survey about a month ago to use the feedback to guide my own start-up and share with the wider business community. It has been a hectic month for me, and interestingly when I read the survey results, it sounds as though I am right on track with how everyone else…
A New Year is definitely a good time to take stock and reflect. Reflecting on significant or minor changes you might like to make in your life can have a huge impact to your health, wealth and happiness.
I worked with a business developer once who was very fact-orientated and technical. Whilst they had all the specific knowledge to evidence their service, they were as dull as a post and their lead retention figures suffered as a consequence.