Business South

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The Brief

Business South is the independent representative of businesses in Central South England, supporting the region’s prosperity by bringing together businesses to champion the place and local issues. They knew the key to extending their reach was to adopt more visual footage of champion views and events to extend their impact across the South. As such, they approached 22Midnight to create and document their various activities and initiatives.

Action & Result

For this client, there is a lot of great content to choose from, so we began by showcasing events that captured many participants. It was also important to capture local voices from those driving local agendas. With this client, we work ad hoc. We are set mini briefs that fit an overall vision. The content is agreed beforehand, but otherwise, we get to work, attending events, speaking to key partners and editing the content into bite-size, interesting content.

The Client Says

We have worked with Annelies since 2018 to help support our social media presence and reach as well as more recently creating and capturing our events and the thoughts of our champions. We must be shown in a professional and accessible light, and we have no concerns when booking Annelies and the team. They know what we want, and they get the job done. Thoroughly recommended. Annelies has helped us with content, including podcasts, design, social media content and event hosting. She is a true brand ambassador.

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