According to Market Research, the self-improvement industry is estimated to grow to £11.6 billion by 2022, that is a crazy amount of money! Looking at the list below collated by Brand Minds, the industry is booming and set to continue with significant year on year growth trends. Self-help audiobooks – £623 million (5.6% growth YoY)…
Have you ever wondered why you get teary-eyed over Christmas adverts? Have you ever been able to remember a book you read as a child even though you might not have read it in twenty years? That’s the power of storytelling. I often get teary about TV shows and irritatingly cheesy ones; you know when…
A personal brand can be a powerful thing, but it also needs to offer flexibility. The human spirit is a kaleidoscope of values, emotions, drivers and logic. You are diverse, and you bend and change as you move through life. When you start with your personal brand journey, you need first to consider the different…
I don’t know about you, but sometimes I can get lost in networking groups and swamped in social tagging. It can be too much. We can get confused, feel batted about, feel a bit overwhelmed. We live in a fast-paced, digital and incredibly overpopulated world, and it is bloody noisy out there. Noisy in terms…
I was recently asked by one of my clients, “How do I share my vulnerability as part of my personal brand, without looking weak to others?” This is an interesting question, and it can be hard to know how much to share when telling stories about the more vulnerable areas of your life. When defining…