We translate your business values, purpose and vision into a brand look and feel guide that goes way further than brand guidelines.
Our Brand Translation gives you key insights into communication, persuasion, and influence strategies as well as feedback from your ideal client so you can tailor your messaging to ensure it packs a punch.
We used to call this package a brand audit because we use data and market research to build it, but that is way too boring, and this document absolutely transforms people’s relationship with their business and communication strategy.
- A brand translation document that provides a backbone for all your future marketing activities.
- An audit of over 200 focus areas includes examining your user experience, buying cycle and digital presence.
- Specific recommendations in terms of brand consistency, key messages and personalisation techniques.
- Language, tone and copy suggestions.
- Information about engagement, best practice and assertiveness/persuasion.
- Insights into your searchability, including Google My Business and reviews.
- Design aesthetic recommendations, including brand psychology guidance.
- User-experience, inc. Mystery shopping and focus group feedback from target customers.
- Recommendations for all of the above and key suggestions of specific actions in relation to Sales, Engagement and Authority.
Having worked within marketing and business for years we know how hard it is to translate what you do into tangible communications for others. Your values, vision and mission is clear to you but maybe confusing to others.
Our translation begins with a consultation before we carry out a comprehensive audit that touches all the bases and takes an in-depth look at the entire digital communication journey you are on. We examine where you can make quick wins and where you need to overhaul to achieve better outcomes.
This service includes:
- A brand consultation call – 90 minutes
- Audit, market research and translation
- Brand Translation document
- 90-minute feedback session
We look at the sales journey, the user experience and ask your ideal client what they want. We then package this up for you with action-orientated goals and either leave you to implement or help you make the changes you need.
Once you have this Brand Translation document in your possession you will have everything you need to make a huge success of your company’s communications.
This entire package costs £2200
Bespoke variations of the audit are available.
I have recently worked with Annelies on a video project recently for my corporate clients. The feedback from has been incredible! From handing over very rough videos, Annelies polished them up like diamonds, ensuring they were blended, branded, subtitled and perfectly presented! Working in a super speedy fashion, I had them edited and returned within…
22Midnight should be your first port of call if you are in the business world. I am in awe of how Annelies can clarify direction, ensuring your business is pointing in the right direction for its clients. She has supported Plan A with data, creativity, tools and passion. If you haven’t booked a ‘Power Hour’…
Annelies at 22Midnight came highly recommended and she has lived up to the expectations! She is clearly so passionate, knowledgeable, thorough and easy to work with. So far we have used 22Midnight for a brand and marketing review, for our well-established business. We are so excited to be working with Annelies and implementing all amazing…
Epsom Footcare has had the absolute pleasure of working with Annelies 22Midnight since February and she has helped us transform our social media content. As a result of her excellent workshop and brand audit, we have upscaled the language and frequency of our posts which has resulted in our overall image looking far more professional…
I cannot recommend 22Midnight enough. I thought I knew all I needed to know about branding and social media until this whiz showed me what she can do! Annelies was able to cast a critical eye over my brand and quickly tell me what I needed to stop doing, plus what I should do more…
I’ve worked with Annelies on a number of projects, both commercial and as part of her many ‘give back’ projects. What can I say? She is super creative, full of great ideas and really knowledgeable about all aspects of marketing. I would definitely recommend having a chat with Annelies and seeing where it takes you.
We have worked with Annelies since 2018 to help support our social media presence and reach as well as more recently creating and capturing our events and the thoughts of our champions. We must be shown in a professional and accessible light, and we have no concerns when booking Annelies and the team. They know…
Having tried a few creative writers who didn’t hit the mark, I called 22Midnight as they are known to us and understand our business. Last year was difficult for the industry and included many moving parts for people looking to navigate the job search market. As our brand has grown, so has the readership of…
Annelies is simply a positive force of nature. She has helped our company and our non-profit to really make sense of our brand, our message, and ultimately, how to connect with the people we care about.
Annelies has done an incredible job of creating brand consistency across all my social media platforms and creating high quality video content for my podcast and service videos. I have already recommended her to several colleagues in the healthcare world.
Annelies has provided me with remarkable brand assets including design, video and podcasts. And she’s been truly influential in helping launch my online business. If you are looking for a diligent, experienced brand consultant and collaborator – look no further. She’ll move mountains to get the results you need.
We have used 22Midnight to design social media images, and edit and upload event videos. Annelies has provided excellent designs and has always worked in a professional manner, delivering on-time. We highly recommend this organisation for marketing services and support.