Translating brand YOU into engagement

Brand Translation

222Midnight Brand, Content, Creative

The Offer

We translate your business values, purpose and vision into a brand look and feel guide that goes way further than brand guidelines.

Our Brand Translation gives you key insights into communication, persuasion, and influence strategies as well as feedback from your ideal client so you can tailor your messaging to ensure it packs a punch.

We used to call this package a brand audit because we use data and market research to build it, but that is way too boring, and this document absolutely transforms people’s relationship with their business and communication strategy.

 

Brand Translation:

  • A brand translation document that provides a backbone for all your future marketing activities.
  • An audit of over 200 focus areas includes examining your user experience, buying cycle and digital presence.
  • Specific recommendations in terms of brand consistency, key messages and personalisation techniques.
  • Language, tone and copy suggestions.
  • Information about engagement, best practice and assertiveness/persuasion.
  • Insights into your searchability, including Google My Business and reviews.
  • Design aesthetic recommendations, including brand psychology guidance.
  • User-experience, inc. Mystery shopping and focus group feedback from target customers.
  • Recommendations for all of the above and key suggestions of specific actions in relation to Sales, Engagement and Authority.

Why?

Having worked within marketing and business for years we know how hard it is to translate what you do into tangible communications for others. Your values, vision and mission is clear to you but maybe confusing to others.

Our translation begins with a consultation before we carry out a comprehensive audit that touches all the bases and takes an in-depth look at the entire digital communication journey you are on. We examine where you can make quick wins and where you need to overhaul to achieve better outcomes.

 

This service includes: 

  • A brand consultation call – 90 minutes
  • Audit, market research and translation
  • Brand Translation document
  • 90-minute feedback session

 

We look at the sales journey, the user experience and ask your ideal client what they want. We then package this up for you with action-orientated goals and either leave you to implement or help you make the changes you need.

Once you have this Brand Translation document in your possession you will have everything you need to make a huge success of your company’s communications.

 

This entire package costs £2200

Bespoke variations of the audit are available.

Book a chat now

AUDIT. RECOMMEND. PLAN. CREATE. TEST.

Our happy clients...

Destination Southampton
Southampton Airport
Brymor Construction
Selfless Leadership Group
Business South
Barton Willmore
Drew Smith
Lee Peck Media
Active Step Foot & Ankle Clinic
The Glow Studio
GoPhysio
Vistry